The Bull Rider

A modern western · A redemption drama · A film by Ricardo Colorado

“There are storms that do not come to destroy you, but to force you to meet the man you become when you survive.”

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Concept trailer

A first look

Sound on if you have a moment alone with it.

A dance with the fear of God.
Your son needs more than half a man.
A whisper of shine on top of nothing. We deal in gold.

The story

Mike Herford. The Kentucky Hammer.

What remains after the fall.

Mike Herford, “The Kentucky Hammer,” was once the most feared rodeo champion in America.

Thirty years later, he drifts through El Paso like a fading ghost — leaning on a crutch, clutching a gold belt buckle worth less than the life he traded for it.

When his son is born too early in Chihuahua and the hospital debt closes in around him, Mike is forced onto the ranch of the one man who never wanted him there: Ramiro, his father-in-law — a proud Mexican rancher who despises him for everything he represents.

What begins as a debt becomes something deeper: two aging men, divided by country, pride, and failure, trapped beneath the same sky.

This is not a story about losing everything.

It is about what remains after the fall.

Genre: Modern Western · Thriller · Family Drama
Runtime: 110 – 120 minutes
Format: Bilingual · English & Spanish
Audience: Adults 30–65 · Latinx & global arthouse

The heart

Fathers & daughters

At its core this is a story about fathers, daughters, and the price of redemption. Two aging men with nothing left to prove except whether they can still be of use to the family they nearly lost.

Pride & survival

A bilingual frontier where English and Spanish, America and Mexico, pride and survival collide beneath the same dust-filled sky. Identity here is not chosen — it is what's left after everything else is taken.

What remains

A whisper of shine on top of nothing. The world only deals in gold, and what he has won so far has been measured against it and found wanting. This is not a story about losing everything. It is about what remains after the fall.

Tone

A twilight western with dark humor

It carries the bruised soul of The Wrestler and the haunted silence of Unforgiven — but its heart belongs to the border.

Violence: Dry, swift, without ornament. When it arrives — the shootout in the Sierra, the gold theft, Gallo's death, the puma attack — it hurts the way real life hurts.
Humor: Emerges from cultural friction. Watching a world champion, once used to applause, unable to tag a calf becomes a metaphor for the entire film. The laughter of Mexican cowboys is not mockery — it is the first step toward acceptance.
Drama: Simmers slowly — in silences, in sidelong glances, in the moment when Ramiro, mortally wounded, asks Mike to take care of his daughter.

Key tonal references

Hell or High Water
David Mackenzie
Modern tension in open landscapes.
Unforgiven
Clint Eastwood
Deconstruction of the hero and the weight of the past.
The Wrestler
Darren Aronofsky
The visceral portrait of a body destroyed by glory.
No Country for Old Men
Coen Brothers
The brutal stillness of the desert as a silent witness.

Visual style

Dust on the lens

The film will be shot on a high-end digital package designed to capture the texture of dust on the lens. The audience won't just see the border — they'll feel it on their skin.

Act I

El Paso · Juárez

Desaturated palette, dirty neon, harsh lighting. Handheld, restless camera. The chaos of a man who has lost control.

Act II

The Ranch · Sierra Tarahumara

Olive greens, dawn blues, golden ochres. The camera settles. Majestic wide shots dwarf Mike. This is the land of Apache leaders — Geronimo, Mangas Coloradas, Victorio. The West in its purest state.

Act III

Sierra Thriller

Night. Moonlight. Rifle flashes. Ramiro's flashlight. The camera turns shaky. The western becomes survival.

Epilogue

Las Vegas

Warm light, saturated colors — but Vegas neon is cold, artificial. A world Mike no longer belongs to. Now, he belongs to the land.

Visual references

Sergio Leone
Graphic framing. The face as territory.
Chloé Zhao
Organic integration of man and landscape (The Rider).
Coen Brothers
The brutal simplicity of the desert.
Roger Deakins
Natural light as tension (Sicario).

Gallery

Frames from the world

A selection of stills, mood frames and design plates from the pitch deck. Click any image to enlarge.

Why this film, now

Western storytelling is back

In recent years, western storytelling has experienced a powerful resurgence across film and streaming worldwide. Audiences are once again drawn to grounded frontier dramas — stories of survival, honor, and moral conflict set against vast landscapes.

The Bull Rider taps into that renewed appetite by merging the raw authenticity of rodeo culture with a deeply human cross-border story set between Mexico and the United States.

In a world obsessed with neo-westerns like Yellowstone, 1883, and Hell or High Water, The Bull Rider rides into untouched ground: a bilingual frontier where English and Spanish collide beneath the same dust-filled sky.

Audience

Who this is for

Primary

Adults 30 – 65, U.S. & Mexico

Fans of drama and westerns. Premium-streaming consumers on Netflix, Amazon, HBO seeking authentic content.

Secondary

U.S. Latinx market — 62 million people

Reflected in themes of family, sacrifice, and border identity. A market that is consistently under-served by Hollywood and over-indexed in premium streaming consumption.

Global

Festival circuit & arthouse

Cannes, Toronto, Morelia and the international arthouse audience, drawn by the quality of an international co-production.

Comparables

Why it works

Built on a proven commercial DNA, tuned for the modern western moment.

Yellowstone
Modern western, prestige TV phenomenon.
1883
Period western with cross-border DNA.
Hell or High Water
Modern tension, open landscapes.
The Wrestler
Body, glory, and ruin.
Unforgiven
The deconstructed hero.
The Rider
Man and landscape, organic.

Universal themes: Family, redemption, the cost of pride.
Cross-border appeal: English + Spanish. U.S. + Mexico.
Prestige storytelling: Festival-credible. Streaming-ready.

Director

Ricardo Colorado Seira

Writer · Director

Ricardo Colorado is not a traditional filmmaker — and that is precisely what gives his cinema its edge.

Before entering film he built a career in business and law, giving him a rare understanding of structure, negotiation, risk, and execution. But his transition into cinema was never calculated from the outside. It came from something deeper: the need to tell stories with truth, scale, and emotional weight.

He does not approach filmmaking as fantasy. He approaches it as a man who has lived enough to understand what stories cost.

I am a man shaped by work, faith, and risk. I walked away from comfort to bet everything on myself, and I proved that I could build a film from almost nothing and carry it to the world.

But more than that, this story — of a man trying to rebuild himself from the ruins of who he once was — is not just a film I want to make.

It is the story I have spent my entire life becoming ready to tell.

As writer
As director

16 international awards
1 Oscar-race nomination (short film)
Global distribution across major streaming platforms

Press & online

In his own voice

Ricardo Colorado on Lateral Podcast

“Encontrar tu vocación en la crisis.” Episode 151. Hosted by Mario Salinas.

Open on Apple Podcasts

Executive Producer

Fernando Herrera Bautista

Fernando Herrera Bautista serves as Executive Producer of The Bull Rider, bringing a strategic, global vision that is key to the project's financial development and consolidation.

His track record as an investor and fundraiser across a range of ventures sets him apart for his ability to identify high-potential projects, structure private capital, and support productions with commercial ambition and international impact.

Among his credentials is his involvement in projects tied to the production and investment ecosystem of Sound of Freedom, directed by Alejandro Monteverde, which became a global box-office phenomenon, surpassing 250 million dollars worldwide. His addition to The Bull Rider strengthens the film's executive structure and brings experience, financial credibility, and a strategic network geared toward film production.

Production approach

Made on the land

Locations: Filmed on location in northern Mexico — authentic ranch environments, the Sierra Tarahumara, and the El Paso / Juárez border.
Action: Practical action, grounded realism. No stylized abstraction — when it hurts, it hurts the way real life hurts.
Distribution: Distribution letter already in place with Apple and Amazon Prime. Festival window targeting Cannes, Toronto, and Morelia.
Producer: A CME FILMS production.

For Mexican investors

100% tax deductible.

Your participation in The Bull Rider can be structured as a fully deductible expense under the SPECC patrimonial-planning model — turning capital that would otherwise be paid to the SAT into an indefinite participation in a feature film's net flows.

100% deductible in the current fiscal year
Capital recovered free of ISR via Reembolso de Capital Acreditado
Indefinite participation in net flows (ad perpetuam)

The opportunity

Capital, participation, and the math

We are raising production financing structured to give investors an indefinite participation in net flows from theatrical, streaming, television, international licensing and ancillary rights — backed by a distribution letter already in place with Apple and Amazon Prime.

Capital required: USD 3,000,000
Participation offered: 45%
Minimum ticket: USD 300,000
Maximum ticket: USD 3,000,000

Order of distribution: distribution costs → SPECC fee → capital refund → investors (45%) → project (55%).

The SPECC model

Patrimonial planning through intangible assets

Designed by SPECC — Consultoría Corporativa Estratégica — the structure does not require new cash outflow. It identifies and formalizes intangible assets your company already produced last fiscal year, deducts them at 100% this year, and channels recovered capital into the film.

Deduct intangibles you already own at 100% this year. Recover capital free of ISR via Reembolso de Capital Acreditado. Invest a portion in the film for indefinite participation.

Identify & value intangible assets

SPECC diagnoses unrecognized intangibles — relational capital, know-how, proprietary processes, brand, client portfolio — valued against last fiscal year's results under NIF C-8, with an independent appraisal.

Recognize & deduct 100% this year

The intangible is booked in this fiscal year with a defined useful life equal to the year. Under arts. 25-IV and 33 LISR the full value is deductible in the same period.

Capitalize & raise the CUCA

The intangible is contributed to share capital by public deed, raising the company's Cuenta de Capital de Aportación by the same amount (art. 78 LISR).

Reembolso de Capital Acreditado

With the CUCA raised, the company performs a capital reduction via RCA. Refund up to the CUCA per share is ISR-free for both company and shareholder.

Channel a portion to the film

A portion of the ISR-free capital is contributed to the CME FILMS investment vehicle. The investor participates with capital that would otherwise have been paid to the SAT or sat idle.

SPECC fees are calculated solely on value generated: 1/3 of ISR saved + 10% of value identified. No success → no fee.

Worked example

What the math looks like

Illustrative figures for a company with MXN 10M in fiscal profit. Actual analysis is tailored per investor at the initial diagnostic stage.

Prior-year fiscal profit$10,000,000 MXN
Corporate ISR rate30%
ISR due without planning$3,000,000 MXN
Intangible value identified$6,000,000 MXN

Original fiscal profit$10,000,000 MXN
Intangible deduction (100% — arts. 25-IV & 33 LISR)($6,000,000 MXN)
Adjusted taxable base$4,000,000 MXN
ISR due with the structure (30%)$1,200,000 MXN
ISR due without the structure (30%)$3,000,000 MXN
Fiscal saving this year$1,800,000 MXN

Fiscal saving (ISR not paid)$1,800,000 MXN
Capital recovered ISR-free via RCA$6,000,000 MXN
Total benefit generated$7,800,000 MXN
SPECC fees (1/3 ISR saved + 10% identified)($1,140,000 MXN)
Net benefit to the company$6,660,000 MXN
Available to invest in CME FILMSInvestor's choice

Reading the example

The company saves $1.8M MXN in ISR and recovers $6M MXN ISR-free — a $7.8M MXN total benefit. After SPECC's fees the net benefit is $6.66M MXN. The investor decides what portion of the RCA to channel into the film, participating in cinematic flows with capital that would otherwise have been paid to the SAT.

Return scenarios

Investment tiers

Returns shown are post-capital-refund, calculated on net flow available in each scenario. They are not a guarantee — evaluate with your independent advisors.

Contribution	Participation	Conservative	Base	High performance
USD 300,000	4.5%	USD 70,875	USD 106,313	USD 162,000
USD 600,000	9.0%	USD 141,750	USD 212,625	USD 324,000
USD 1,000,000	15.0%	USD 236,250	USD 354,375	USD 540,000
USD 1,500,000	22.5%	USD 354,375	USD 531,563	USD 810,000
USD 3,000,000	45.0%	USD 708,750	USD 1,063,125	USD 1,620,000

Indefinite participation — paid as long as the work generates income across box office, streaming, television, international licensing, and derivative rights.

Compliance

Legal framework

The whole structure — patrimonial planning and film investment alike — operates within the current Mexican legal framework, with the mechanisms required to defend it under fiscal or commercial review.

Intangible appraisal	Independent expert opinion under NIF C-8	NIF C-8 · Art. 33 LISR
Business reason	Materiality file: description, economic utility, causal link	Art. 5-A CFF
In-kind capitalization	Public deed before notary; shareholders' minutes; appraisal	Arts. 141 & 182 LGSM
Reembolso de Capital Acreditado	Capital-reduction deed; CUCA per-share calc; CFDI	Art. 78 LISR
CME FILMS investment	Individual contract + partner agreement before notary	LGSM · LISR
Flow traceability	Bank transfers only; CFDI per operation; no cash	Art. 32 LFPIORPI
AML / counter-terrorism	KYC protocol; source-of-funds declaration; UIF notices	Arts. 17-XV, 18, 23 LFPIORPI

Next steps

How to get from here to invested

Diagnostic meeting — SPECC reviews prior-year financials and identifies eligible intangibles.

SPECC + your team

Preliminary report — identified assets and estimated fiscal benefit (ISR saved + potential CUCA).

SPECC

Service agreement — formal engagement between SPECC and the investor company.

SPECC + company

Independent appraisal and materiality file.

SPECC + appraiser

Booking, capitalization deed, and CUCA / RCA calculation.

SPECC + notary + accounting

RCA executed and contribution to the CME FILMS investment vehicle formalized.

SPECC + CME FILMS + company

Restricted access

Confidential tax information

The deduction structure, the SPECC model, and the return figures are reserved for invited investors. Enter your access code to reveal them.